India's Most Comprehensive Digital Marketing Curriculum — 2025-26
Zomato — How Zomato built a ₹1 lakh crore brand using digital-only strategy. Perfect for teaching funnels (food memes = TOFU, offers = MOFU, Zomato Gold = BOFU). Also: Jio's 2016 disruption — how one product shifted 500M Indians to mobile-first internet and created the current digital marketing opportunity.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | What is Digital Marketing & how it evolved from traditional marketing | Video | Google Trends |
| 2 | Digital Marketing vs Traditional Marketing — key differences & why it matters now | Video | ChatGPT |
| 3 | The Digital Marketing Ecosystem — channels, platforms & growth levers | Live | Google TrendsSimilarWeb |
| 4 | 4Ps & 7Ps of Marketing — applied to real Indian brands | Live | ChatGPT |
| 5 | Business Models — D2C, B2B, Local Business, EdTech, SaaS (how marketing changes per model) | Video | ChatGPT |
| 6 | Brand Marketing vs Performance Marketing vs Growth Marketing | Video | Meta Ad Library |
| 7 | Customer Journey & Funnel Frameworks — TOFU, MOFU, BOFU with real Zomato/Swiggy examples | Live | ChatGPTGoogle Sheets |
| 8 | Consumer Behavior & Buying Triggers — what makes people click, trust & buy | Live | ChatGPT |
| 9 | ICP (Ideal Customer Profile) & Buyer Persona Creation — Workshop | Live | HubSpot PersonaChatGPT |
| 10 | Customer Segmentation & Targeting Strategies | Video | ChatGPT |
| 11 | Market Research & Competitor Analysis — live tool demo | Live | SEMrush FreeSimilarWebMeta Ad Library |
| 12 | Brand Positioning, USPs & Differentiation Strategy — Workshop | Live | ChatGPT |
| 13 | Channel Selection Strategy — choosing the right platform for the right business | Live | Google TrendsChatGPT |
| 14 | KPI Frameworks — setting measurable goals before any campaign starts | Live | Google SheetsChatGPT |
| 15 | Scope of Digital Marketing — job roles, freelance opportunities & business use cases | Video | |
| 16 | Secrets behind High-ROI Digital Marketing Campaigns — Case Study Teardown | Live | Meta Ad LibraryChatGPT |
| 17 | Defining Business Objectives & mapping a brand's digital journey — Project Brief | Live | ChatGPTGoogle Sheets |
Lenskart — Omnichannel digital presence: website + app + WhatsApp + Google Business + Instagram, all working together. Perfect for Platform-Readiness lesson. Also: boAt — built a ₹2,000 Cr brand with ₹0 traditional ad spend — pure digital presence building.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Brand Personality & Identity — tone, voice, visual style, how it translates online | Live | Canva AIChatGPT |
| 2 | Brand Positioning Strategy — owning a clear space in the customer's mind | Live | ChatGPT |
| 3 | Digital Visibility Fundamentals — how people discover brands (search, social, maps, directories) | Video | Google Trends |
| 4 | Basics of UI & UX Design — what makes a website feel trustworthy and easy to use | Video | Hotjar |
| 5 | Understanding Landing Pages — anatomy of a high-converting landing page | Video | ChatGPT |
| 6 | Landing Page & Conversion Psychology — colour, copy, CTA placement & social proof | Live | HotjarChatGPT |
| 7 | WordPress & Website Fundamentals — pages, themes, plugins, hosting basics | Video | WordPress |
| 8 | AI-Assisted Website Creation — building a professional site without coding | Live | FramerDurableChatGPT |
| 9 | Domain, Hosting & Website Go-Live Checklist | Live | GoDaddy / NamecheapcPanel |
| 10 | Google Business Profile Setup — local visibility & maps presence (Live Setup) | Live | Google Business Profile |
| 11 | Platform-Readiness across touchpoints — website, social, WhatsApp, Google Maps | Live | Meta Business SuiteWhatsApp Business |
| 12 | Budgeting for Digital: How Much Should You Really Spend? — Calculator Workshop | Live | Google SheetsChatGPT |
Razorpay's website — Best-in-class B2B SaaS landing page in India. Use to teach Business vs Marketing website (Topic 2), above-the-fold design & conversion psychology. Also: CRED's landing page — minimalism + mystery + exclusivity = 40M+ signups. Teardown this page live in class for maximum impact.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Website Fundamentals — what makes a website work for business vs just exist | Video | ChatGPT |
| 2 | Business Websites vs Marketing Websites — strategic difference & when to use which | Video | ChatGPT |
| 3 | Types of Websites — portfolio, business, e-commerce, blog, landing page, membership | Video | ChatGPT |
| 4 | Domain Names — types, extensions, choosing the right one for branding & SEO | Video | GoDaddyNamecheap |
| 5 | Web Hosting & cPanel — shared, cloud & managed hosting, cPanel navigation & FTP | Live | cPanelFileZilla FTP |
| 6 | WordPress Introduction — why WordPress powers 43% of the internet | Video | WordPress.org |
| 7 | CMS Comparison — WordPress vs Wix vs Squarespace vs Webflow vs Shopify | Video | ChatGPT |
| 8 | WordPress Installation — step by step (live install in class) | Live | WordPresscPanel |
| 9 | WordPress Dashboard Navigation — settings, menus, users, pages, posts & media | Live | WordPress |
| 10 | Website Structure & Page Hierarchy — planning site architecture for UX & SEO | Live | Whimsical / MiroChatGPT |
| 11 | Essential Website Pages — Home, About, Services, Portfolio, Blog, Contact, Thank You | Video | WordPress |
| 12 | WordPress Themes — choosing, installing, configuring & customising themes | Live | WordPressThemeForest |
| 13 | Header & Footer Design — brand-consistent navigation & footer across all pages | Live | Elementor |
| 14 | Categories, Menus & Content Management — organising content for user flow | Live | WordPress |
| 15 | WordPress Plugins — SEO, speed, security, forms & analytics — setup & configuration | Live | Rank MathWP RocketWPForms |
| 16 | Elementor Page Builder — interface, widgets, sections, columns & drag-and-drop workflow | Live | Elementor |
| 17 | Elementor Basic to Advanced — designing full pages, mobile responsiveness & consistency | Live | Elementor |
| 18 | Custom Header & Footer with Elementor — sticky headers & smart footers | Live | Elementor Pro |
| 19 | Landing Page Design with Elementor — conversion-focused layouts with buyer psychology | Live | ElementorChatGPT |
| 20 | User Intent & Buyer Psychology — matching page messaging to visitor journey stage | Video | ChatGPT |
| 21 | High-Converting Landing Page Elements — headline, hero image, benefits, social proof, CTA | Live | ElementorChatGPT |
| 22 | Lead Form Design & CRM Integration — Elementor form connected to email & CRM | Live | ElementorZoho CRMMailchimp |
| 23 | Condition-Based Popups with Elementor — exit-intent, timed & scroll-triggered popups | Live | Elementor Pro |
| 24 | AI-Assisted Website & Landing Page Ideation — layouts, copy, headlines & structure | Live | ChatGPTClaude AIFramer AI |
| 25 | E-Commerce Website Essentials — WooCommerce basics, product pages & checkout | Live | WooCommerceRazorpay Gateway |
| 26 | Website Speed & Performance Optimisation — image compression, caching & Core Web Vitals | Live | GTmetrixWP RocketTinyPNG |
| 27 | Website Launch Checklist — everything to verify before a site goes live for a client | Live | Google Search ConsoleGA4 |
Sugar Cosmetics — India's first Instagram-first beauty brand. Built entirely on content (3 pillars: education, UGC, inspiration) before spending ₹1 on ads. Reached ₹500 Cr. Also: Ankur Warikoo — personal brand built on LinkedIn hooks. Dissect his posts live to teach AIDA copywriting. Zomato's social media — best Indian example of brand voice + trend-jacking.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Social Media Ecosystem — types of platforms, algorithms & what each platform rewards | Video | ChatGPT |
| 2 | Social Media Account Setup & Bio Optimization — first impression across every platform | Live | InstagramLinkedInMeta Suite |
| 3 | Content Marketing Fundamentals & Growth Models — how content drives awareness & conversions | Video | ChatGPT |
| 4 | Content Types & Formats — short-form, long-form, static, video, carousels, stories, UGC | Video | Canva AI |
| 5 | Content Pillars & Brand Voice — building a consistent identity across all platforms | Live | ChatGPTCanva AI |
| 6 | Content Funnels — mapping content to TOFU, MOFU, BOFU stages | Video | ChatGPT |
| 7 | Content Calendar Creation & Multi-Platform Distribution Strategy | Live | Google SheetsBufferLater |
| 8 | Copywriting Frameworks — AIDA, PAS, BAB & hook writing for social media | Live | ChatGPTCopy.ai |
| 9 | Ad Copy, Page Copy & Product Copywriting — Meta ads, Shopify pages, Amazon listings | Live | ChatGPTClaude AI |
| 10 | Scripting for Reels, Shorts & YouTube Videos — hooks, structure, CTA | Live | ChatGPTCapCut |
| 11 | Video-First Content Strategy — shoot & edit with simple, high-impact techniques | Live | CapCutInShot |
| 12 | SEO-Friendly Blog & Article Writing — keyword mapping, intent, readability | Video | ChatGPTSurfer SEO |
| 13 | Engagement Strategy — DMs, comments, community building & lead flows | Live | ManyChatMeta Suite |
| 14 | Social Media Analytics & Performance Reporting — metrics that actually matter | Live | Meta InsightsChatGPT |
| 15 | AI-Powered Content Ideation, Optimization & Scaling — doing more in less time | Live | ChatGPTPredis.aiCanva AI |
| 16 | Social Listening & Sentiment Analysis — understanding what your audience is saying | Video | AnswerThePublicBuzzSumo |
| 17 | Testing Creative Hooks, Formats & Trends — what to test, how to measure, when to scale | Live | Meta InsightsChatGPT |
boAt's Nano-Influencer Strategy — worked with 5,000+ nano influencers at ₹500–2,000/post instead of 1 celebrity. Cost-effective, authentic. Used to teach Types of Influencers. Also: Mamaearth's "Mama Network" — built an army of mommy bloggers before they were a ₹1,000 Cr brand. ASCI Violations — show real cases of Indian influencers who got fined for non-disclosure.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Influencer & Creator Marketing Ecosystem — how the industry works & why it's fastest-growing | Video | ChatGPT |
| 2 | Types of Influencers — Nano, Micro, Macro, Mega & Celebrity — when to use each | Video | |
| 3 | Brand-Creator Fit — matching influencer audience, tone & values to brand positioning | Live | InstagramChatGPT |
| 4 | Influencer Funnels & Content Formats — awareness vs conversion campaigns | Video | ChatGPT |
| 5 | Content Strategy for Influencer Campaigns — 3 pillars: audience, platform & content type | Live | ChatGPTCanva |
| 6 | Content Buckets, Calendars & Brand Guidelines for Creator Briefs | Live | NotionChatGPT |
| 7 | How to Find Influencers — manual methods, AI-assisted discovery & platform tools | Live | HeepsyInstagramChatGPT |
| 8 | Influencer Outreach — DM scripts, email templates & negotiation frameworks | Live | ChatGPTGmail |
| 9 | Types of Collaboration Deals — barter, paid, affiliate, co-creation, ambassador & whitelisting | Video | ChatGPT |
| 10 | Influencer Contracts, Disclosure Guidelines & ASCI Legal Basics (India) | Video | ChatGPT |
| 11 | UGC (User Generated Content) — how to collect, repurpose & run whitelisted ads | Live | Meta Ads ManagerCanva |
| 12 | Influencer KPIs & Performance Metrics — reach, engagement rate, EMV, conversions & ROI | Live | Google SheetsChatGPT |
| 13 | Measuring Influencer Campaign ROI — tracking links, promo codes, UTMs & attribution | Live | Google SheetsBitly |
| 14 | Community-Led Marketing & Engagement Loops — turning followers into brand advocates | Video | ChatGPT |
| 15 | Founder-Led Branding — building personal authority as a business owner or marketer | Live | LinkedInChatGPT |
| 16 | Content Marketing Lifecycle — ideation, creation, distribution, optimisation & automation | Video | Notion |
| 17 | Content Clusters & Content Flywheel — building compounding organic growth through content | Video | ChatGPT |
| 18 | AI-Powered Content Ideation, Brief Generation & Campaign Planning | Live | ChatGPTClaude AI |
Wow Skin Science — went from ₹0 to ₹500 Cr using ONLY Meta ads + D2C. Entire business built on Facebook/Instagram ROAS. Best case for scaling strategies. Also: Bewakoof — D2C fashion brand that pioneered Meta Ads for youth fashion in India. Click-to-WhatsApp Ads — Rajkot coaching institute case: 40 leads/day at ₹18 CPL.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Meta Advertising Ecosystem — how Facebook & Instagram ads work, auction system & algorithm | Video | Meta Ads Manager |
| 2 | Facebook Business Manager & Ads Manager Setup — account, payment, billing & verification | Live | Meta Business Manager |
| 3 | Campaign Structure — Campaign > Ad Set > Ad level with real Indian brand examples | Video | Meta Ads Manager |
| 4 | Campaign Objectives — Awareness, Traffic, Engagement, Leads, Sales — when to use each | Live | Meta Ads ManagerChatGPT |
| 5 | Budget Setting — Daily vs Lifetime budgets, CBO & Advantage+ Budget | Live | Meta Ads Manager |
| 6 | Bidding Strategies — Lowest Cost, Cost Cap, Bid Cap & when to use each for better ROI | Live | Meta Ads Manager |
| 7 | Ad Placements — Feed, Stories, Reels, In-Stream, Audience Network — automatic vs manual | Video | Meta Ads Manager |
| 8 | Audience Targeting — Core (Saved), Custom & Lookalike Audiences built and tested | Live | Meta Ads Manager |
| 9 | AI-Assisted Targeting — Advantage+ Audience, interest expansion & AI delivery optimization | Live | Meta Ads Manager |
| 10 | Ad Formats — Image, Video, Carousel, Collection, Reels, UGC-style ads | Video | Canva AICapCut |
| 11 | Ad Copywriting — hooks, angles, CTAs & ChatGPT-powered copy generation | Live | ChatGPTAdCreative.ai |
| 12 | Creative Strategy — ad angles, creative performance matrix, A/B testing & Dynamic Creative | Live | Meta Ads ManagerCanva AI |
| 13 | Meta Pixel Setup — standard events, custom conversions & Pixel Helper verification | Live | Meta PixelPixel Helper |
| 14 | Conversion API (CAPI) — server-side tracking for accurate data in cookieless world | Live | Meta CAPIGTM |
| 15 | Custom & Lookalike Audience Creation — website visitors, video viewers, lead lists | Live | Meta Ads Manager |
| 16 | Product Catalogue Setup — product feed creation, Dynamic Product Ads & Advantage+ Shopping | Live | Meta Commerce Manager |
| 17 | Lead Generation Ads — lead form types, Lead Centre, WhatsApp & call-based lead campaigns | Live | Meta Ads Manager |
| 18 | Retargeting Campaigns — segmenting audiences, dynamic retargeting & bringing back buyers | Live | Meta Ads ManagerMeta Pixel |
| 19 | Attribution Models & Attribution Windows — understanding what gets credit for a conversion | Video | Meta Ads Manager |
| 20 | Brand Safety Settings — block lists, inventory filters, topic & content exclusions | Video | Meta Ads Manager |
| 21 | Campaign Performance Analysis — CPM, CTR, CPC, CPL, ROAS, CPA across funnel stages | Live | Meta Ads ManagerChatGPT |
| 22 | Report Building & Client Reporting — generating, reading & presenting campaign reports | Live | Looker StudioChatGPT |
| 23 | Campaign Scaling Strategies — horizontal, vertical & D2C-specific scaling methods | Live | Meta Ads Manager |
| 24 | Andromeda Update & Latest Meta Algorithm Changes — 2025 updates | Video | ChatGPT |
| 25 | WhatsApp API Integration with Meta Ads — message campaigns & automation flows | Live | WhatsApp Business APIManyChat |
| 26 | Troubleshooting — ad rejections, account restrictions & policy compliance best practices | Live | Meta Ads ManagerChatGPT |
PolicyBazaar vs Acko — two brands bidding against each other on insurance keywords. Best live example of broad vs exact match, competitor keyword targeting. Also: CarDekho — car buyers in India search 40+ times before buying. Show the keyword journey & remarketing strategy. MakeMyTrip — multi-channel: Search + Display + YouTube + PMax coordinated during travel seasons.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Google Ads Ecosystem — how Google Ads works, auction system, Ad Rank & Quality Score | Video | Google Ads |
| 2 | Google Ads Account Setup — billing, preferences, account structure & interface navigation | Live | Google Ads |
| 3 | Campaign Types Overview — Search, Display, Shopping, Video, Discovery, App, PMax | Video | Google Ads |
| 4 | Keyword Research — Google Keyword Planner, building keyword lists & competitor ad analysis | Live | Keyword PlannerChatGPT |
| 5 | Keyword Match Types — Broad, Phrase, Exact & their impact on reach vs relevance | Video | Google Ads |
| 6 | Negative Keywords Strategy — protecting budget from irrelevant traffic | Live | Google AdsChatGPT |
| 7 | Keyword Profitability Calculation — prioritizing high-ROI keywords before spending a rupee | Live | Google SheetsChatGPT |
| 8 | Search Campaign Setup — campaign structure, ad groups, ad copy writing & best practices | Live | Google Ads |
| 9 | AI Max Search Campaign Setup — Google's AI-powered search campaign configuration | Live | Google Ads |
| 10 | Search Ad Copywriting with Generative AI — hooks, headlines, descriptions & RSA best practices | Live | ChatGPTGoogle Ads |
| 11 | Ad Extensions — Sitelinks, Callouts, Structured Snippets, Call, Location & Price extensions | Live | Google Ads |
| 12 | Audience Targeting — Custom Audiences, In-Market, Affinity, Remarketing Lists & Segments | Live | Google AdsGA4 |
| 13 | Bidding Strategies — Manual CPC, Enhanced CPC, Target CPA, Target ROAS & Max Conversions | Video | Google Ads |
| 14 | Budget Management & Campaign Budget Optimization for Google | Live | Google AdsGoogle Sheets |
| 15 | Search Query Analysis & Auction Insights — new opportunities & benchmarking vs competitors | Live | Google Ads |
| 16 | Display Network Fundamentals — formats, targeting options & visual ad strategy for awareness | Video | Google AdsCanva |
| 17 | Display Campaign Setup — audience, placement & topic targeting | Live | Google Ads |
| 18 | YouTube Ads Ecosystem — Skippable, Non-Skippable, Bumper, In-Feed, Masthead | Video | Google Ads |
| 19 | YouTube Campaign Setup — goals, ad subtypes, video sequencing & storytelling ads | Live | Google AdsCapCut |
| 20 | Discovery & Demand Gen Campaigns — multi-surface campaigns for awareness & consideration | Video | Google Ads |
| 21 | Shopping Campaigns — Google Merchant Centre setup, product feed creation & campaign structure | Live | Google Merchant Center |
| 22 | Performance Max (PMax) Campaigns — full-funnel automation, asset groups & campaign masterclass | Live | Google AdsCanva AI |
| 23 | App Install Campaigns (UAC) — setup & optimization basics | Video | Google Ads |
| 24 | Conversion Tracking Setup — goals, events & attribution models in Google Ads | Live | Google AdsGTM |
| 25 | Google Ads + Google Analytics Integration — connecting data for full-funnel visibility | Live | GA4Google Ads |
| 26 | Remarketing & Dynamic Remarketing — bringing back website visitors & personalised product ads | Live | Google AdsGA4 |
| 27 | Campaign Scaling Strategy — the right way to scale Search, Shopping & PMax campaigns | Live | Google AdsChatGPT |
| 28 | Report Building & Client Reporting — metrics, attribution windows & agency-level reporting | Live | Looker StudioGoogle Ads |
| 29 | Multi-Channel Media Planning — coordinating Search, Display, YouTube & PMax into one strategy | Live | Google SheetsLooker Studio |
Naukri.com — owns every "jobs" keyword in India. 15+ years of content SEO compound effect. Perfect for teaching keyword clusters & E-E-A-T. Also: Justdial — how they rank for every "near me" query in India (local SEO dominance). Shaadi.com — long-tail keyword strategy: "matrimonial sites for Gujarati professionals" — teaches intent-based SEO.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | What is SEO & How Search Engines Work — crawling, indexing & ranking explained simply | Video | Google Search Console |
| 2 | White Hat vs Black Hat vs Grey Hat SEO — what's safe, risky & what gets penalized | Video | ChatGPT |
| 3 | Keyword Research Fundamentals — types of keywords, search intent, LSI & long-tail strategy | Video | SEMrushChatGPT |
| 4 | Keyword Research Process — tools, volume & competition analysis, reverse competitor research | Live | SEMrushAhrefsKeyword Planner |
| 5 | Future of SEO — AI Overviews, SGE, Zero-Click Strategy & Answer Engine Optimization (AEO) | Live | ChatGPTPerplexity |
| 6 | On-Page SEO Fundamentals — title tags, meta descriptions, headings, URL structure | Video | Rank MathChatGPT |
| 7 | On-Page SEO Optimization in Practice — optimize a real page live in class | Live | Rank MathSurfer SEOChatGPT |
| 8 | Technical SEO Basics — site speed, mobile-first, crawlability & indexing issues | Video | Screaming FrogGSC |
| 9 | Technical SEO Audit with Screaming Frog & Search Console — live audit | Live | Screaming FrogGoogle Search Console |
| 10 | Website Architecture & Internal Linking Strategy for SEO | Live | Screaming FrogChatGPT |
| 11 | Schema Markup & Structured Data — implementing with ChatGPT, types & rich results | Live | ChatGPTSchema.orgGSC |
| 12 | Content SEO & E-E-A-T Framework — creating content Google trusts & ranks | Video | ChatGPTSurfer SEO |
| 13 | AI-Powered SEO Content Writing — write a rank-ready article live with AI tools | Live | Surfer SEOChatGPTClaude AI |
| 14 | Local SEO — Google Business Profile optimization, citations & local pack dominance | Live | Google Business ProfileSEMrush |
| 15 | Link Building & Digital PR Strategies 2025 — earning backlinks ethically | Video | AhrefsChatGPT |
| 16 | SEO Tools Masterclass — SEMrush, Ahrefs, Screaming Frog, Search Console deep dive | Live | SEMrushAhrefsScreaming Frog |
| 17 | Core Web Vitals & Page Experience — LCP, CLS, INP & how to fix them | Live | GTmetrixPageSpeed Insights |
| 18 | SEO Reporting & Monthly Performance Tracking — building SEO dashboards | Live | GSCLooker StudioSEMrush |
CRED's email marketing — subject lines like "You've been selected" use exclusivity psychology. Best for email copywriting lesson. Also: Zomato's WhatsApp + email combo — how email + WhatsApp + push work together during IPL or Navratri season. TRAI guidelines violation — show real Indian brands that got fined for non-compliant WhatsApp broadcasts in 2023.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Email Marketing Fundamentals — why email delivers the highest ROI of any digital channel | Video | ChatGPT |
| 2 | Email Ecosystem Setup — domain authentication, SPF, DKIM & DMARC records configuration | Live | BrevoMXToolbox |
| 3 | Choosing the Right ESP — Mailchimp, Brevo, Klaviyo & Indian alternatives | Video | MailchimpBrevoKlaviyo |
| 4 | List Building Strategies — lead magnets, opt-in forms, landing pages & list hygiene | Live | MailchimpElementor |
| 5 | Email List Segmentation — by behaviour, demographics, purchase history & engagement | Live | MailchimpKlaviyo |
| 6 | Email Copywriting — subject lines, preview text, body copy, CTA & mobile-first formatting | Live | ChatGPTMailchimp |
| 7 | Email Design Fundamentals — templates, visual hierarchy, image-to-text ratio & accessibility | Video | CanvaMailchimp |
| 8 | Email Campaign Types — newsletters, promotional, transactional, re-engagement & drip | Video | Mailchimp |
| 9 | Email Lifecycle Marketing — welcome series, onboarding, post-purchase, cart abandonment & win-back | Live | KlaviyoChatGPT |
| 10 | Email Automation Setup — triggers, conditions, delays & multi-step workflow building | Live | MailchimpBrevo |
| 11 | A/B Testing for Email — subject lines, CTAs, send times & content variations | Live | MailchimpBrevo |
| 12 | Email Deliverability — avoiding spam filters, warm-up strategy & sender reputation | Video | MXToolboxMail-Tester |
| 13 | Email Analytics & Retention Metrics — open rate, CTR, conversion rate & list health | Live | MailchimpChatGPT |
| 14 | WhatsApp Marketing Fundamentals — personal vs business vs API ecosystem | Video | WhatsApp Business |
| 15 | WhatsApp Business App Setup — profile, catalogue, quick replies, labels & broadcasts | Live | WhatsApp Business |
| 16 | WhatsApp Marketing Strategy — D2C, local business, EdTech & service business use cases | Live | WhatsApp BusinessChatGPT |
| 17 | Meta WhatsApp Business API Setup — official API access, WABA configuration & verification | Live | WhatsApp Business API360dialog |
| 18 | WhatsApp Campaign Types — broadcast, promotional, transactional & OTP flows | Video | WhatsApp API |
| 19 | WhatsApp Automation — chatbots, auto-replies, lead qualification & drip sequences | Live | ManyChatMake.com |
| 20 | WhatsApp + Meta Ads Integration — Click-to-WhatsApp ads & lead-to-WhatsApp funnel | Live | Meta Ads ManagerWhatsApp API |
| 21 | WhatsApp Opt-In Strategy & Compliance — TRAI guidelines, consent & opt-out management | Video | ChatGPT |
| 22 | Retention Marketing Framework — how email & WhatsApp work together across customer lifecycle | Live | KlaviyoManyChatChatGPT |
| 23 | Dashboard Creation — unified retention marketing performance dashboard | Live | Looker StudioGoogle Sheets |
| 24 | Mobile-First Marketing Strategy — campaigns for thumb-scrolling & instant messaging behaviour | Video | ChatGPT |
Mamaearth vs WOW vs Plum — three D2C brands at different budget stages. Compare their channel mix strategy. Also: Blinkit's Sponsored Ads — how FMCG brands like Amul & Haldiram buy digital shelf space on quick commerce. boAt on Amazon — show boAt's PDP vs a generic Chinese product PDP: the difference in quality = 3x conversion rate.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | E-Commerce Ecosystem — Amazon, Flipkart, Meesho, Quick Commerce & D2C — strategic differences | Video | ChatGPT |
| 2 | D2C Brand Growth Strategy — how Indian D2C brands allocate budget at different growth stages | Video | ChatGPT |
| 3 | Shopify / D2C Store Setup — product pages, collections, payment gateway, shipping & CRO | Live | ShopifyRazorpay |
| 4 | Product Detail Page (PDP) Optimisation — titles, bullets, descriptions, A+ content & reviews | Live | Amazon Seller CentralChatGPT |
| 5 | Amazon Ads Ecosystem — Sponsored Products, Sponsored Brands, Sponsored Display & Video | Video | Amazon Ads Console |
| 6 | Amazon Campaign Structure — auto vs manual campaigns, ad group logic & keyword harvesting | Live | Amazon Ads Console |
| 7 | Amazon Keyword Research — search term discovery, match types, reverse ASIN & competitor gaps | Live | Helium 10Amazon Ads |
| 8 | Amazon Bid Optimisation — placement bid adjustments, ACoS vs TACoS & budget allocation | Live | Amazon Ads ConsoleGoogle Sheets |
| 9 | Amazon Reports & Performance Analysis — Search Term Report, Campaign Report & account metrics | Live | Amazon Ads Console |
| 10 | Amazon Competitive Analysis — identifying winners, stealing keywords & competitive positioning | Live | Helium 10Amazon |
| 11 | Flipkart Ads — platform overview, Sponsored Listings, Flipkart Ads Manager & campaign structure | Video | Flipkart Ads Manager |
| 12 | Quick Commerce Advertising — Blinkit, Zepto & Swiggy Instamart ads, visibility & ROI model | Video | Blinkit AdsChatGPT |
| 13 | Meta Ads for E-Commerce — Advantage+ Shopping, product catalogue & dynamic product ads | Live | Meta Ads ManagerMeta Commerce |
| 14 | High-Converting Video Ads & Catalogue Strategy — scripting, creative angles & format strategy | Live | CapCutCanva AIChatGPT |
| 15 | Meta Creative Strategy for D2C — UGC-style, before/after, testimonial & offer-led creatives | Live | Meta Ads ManagerCanva AI |
| 16 | Google Ads for E-Commerce — Shopping campaigns, PMax & Search for product-intent keywords | Live | Google AdsGoogle Merchant Center |
| 17 | Google Merchant Center — product feed setup, feed optimisation & disapproval troubleshooting | Live | Google Merchant Center |
| 18 | Multi-Platform Execution — coordinating Meta, Google, Amazon & Quick Commerce | Live | Google SheetsLooker Studio |
| 19 | E-Commerce KPIs & Reporting — ROAS, ACoS, TACoS, CPP, LTV, blended profitability & ROI | Live | Google SheetsChatGPT |
| 20 | Campaign Scaling Strategy — horizontal vs vertical scaling for D2C brands across platforms | Live | Meta AdsGoogle AdsChatGPT |
| 21 | Product Photography & Visual Standards — what good product imagery looks like & why it converts | Video | Canva AILightroom Mobile |
Razorpay's Lead Scoring System — qualifies 50,000 SME leads/month using behavior + profile data. Best for teaching lead scoring. Also: OYO's WhatsApp Bot — handles booking confirmations, check-in reminders, upsells — all automated. Live Demo: Build Meta Lead Ad → n8n → WhatsApp message → CRM entry in class. Students will be amazed.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Marketing Automation Fundamentals — what to automate, what not to, and why timing matters | Video | ChatGPT |
| 2 | Sales Funnels & Lead Quality — lead stages, scoring models & what makes a lead sales-ready | Video | ChatGPT |
| 3 | CRM Fundamentals — what a CRM is, how it connects marketing & sales, how to choose one | Video | Zoho CRM |
| 4 | CRM Setup & Integration — connecting CRM to website forms, ad platforms, email & WhatsApp | Live | Zoho CRMMake.com |
| 5 | Lead Scoring & Qualification — building automated scoring systems based on behaviour & profile | Live | Zoho CRMChatGPT |
| 6 | Trigger-Based Journey Mapping — designing customer journeys that respond to real actions | Live | MiroChatGPT |
| 7 | Workflow Mapping — visualising multi-step automation flows before building them | Live | Miron8n |
| 8 | Email Automation Workflows — welcome series, nurture, re-engagement & post-purchase flows | Live | MailchimpMake.com |
| 9 | SMS & WhatsApp Automation — automated message flows connected to CRM triggers | Live | ManyChatn8n |
| 10 | Multi-Channel Automation — orchestrating email, WhatsApp, SMS & ads in one system | Live | n8nMake.com |
| 11 | DIKW Framework — turning Data > Information > Knowledge > Wisdom for smarter automation | Video | ChatGPT |
| 12 | AI-Powered Workflow Execution — integrating Claude AI, OpenAI & LLM nodes inside n8n | Live | n8nClaude AIOpenAI API |
| 13 | Connecting Marketing Tools — linking Meta Ads, Google Sheets, Mailchimp, WhatsApp & CRM | Live | Make.comn8n |
| 14 | AI Agent Building — designing autonomous agents that think, decide & act without human intervention | Live | n8nClaude AIChatGPT |
| 15 | Workflow Testing, Debugging & Monitoring — fixing broken nodes & tracking execution logs | Live | n8nMake.com |
| 16 | Scalable Automation Systems — handling 10 leads or 10,000 without breaking | Live | n8nMake.com |
| 17 | Attribution Modelling & ROI Analysis — which touchpoints drive conversions in automated funnels | Video | GA4ChatGPT |
| 18 | LTV & CAC Calculation — building formulas that track true customer value vs acquisition cost | Live | Google SheetsChatGPT |
| 19 | Predictive Metrics & Revenue Forecasting — using automation data to predict future performance | Video | Google SheetsChatGPT |
| 20 | Dashboard Creation for Automation Performance — building real-time monitoring dashboards | Live | Looker StudioGoogle Sheets |
Myntra's Multi-Touch Attribution — sale starts from Instagram ad, retargeted via Google Display, converts through email. Show this real Indian journey and how attribution gives credit. Also: iOS 14.5 Impact on Indian D2C Brands — brands that implemented CAPI saw ROAS recover by 25-40% vs those that didn't. Show before/after data. Nykaa's Retargeting — 3-step cart abandonment retargeting sequence.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Conversion Tracking Fundamentals — what a conversion is, why tracking accuracy defines success | Video | ChatGPT |
| 2 | Types of Conversion Actions — purchases, leads, calls, form fills, app installs & micro-conversions | Video | Google Ads |
| 3 | Creating & Configuring Conversion Actions in Google Ads — setup, category, value & counting | Live | Google Ads |
| 4 | Google Tag Manager (GTM) Fundamentals — tags, triggers, variables & container structure | Video | GTM |
| 5 | GTM Setup & Installation — connecting GTM to WordPress & Shopify | Live | GTMWordPress |
| 6 | Deploying Tracking Tags via GTM — Google Ads, Meta Pixel, GA4 without touching code | Live | GTMMeta Pixel Helper |
| 7 | GA4 & Google Ads Linking — connecting both platforms for unified conversion data | Live | GA4Google Ads |
| 8 | Meta Pixel + CAPI Setup via GTM — server-side & browser-side tracking together | Live | GTMMeta CAPI |
| 9 | UTM Parameter Strategy — consistent naming conventions across all campaigns & platforms | Live | UTM BuilderGoogle Sheets |
| 10 | Attribution Models Compared — first-click, last-click, linear, time-decay & data-driven | Video | GA4ChatGPT |
| 11 | Understanding Attribution Windows — how long after a click/view does a conversion count | Video | Meta AdsGoogle Ads |
| 12 | Remarketing Fundamentals — why warm audiences convert at lower cost than cold audiences | Video | ChatGPT |
| 13 | Remarketing Audience Creation — website visitors, cart abandoners, video watchers & customer lists | Live | Meta Ads ManagerGA4 |
| 14 | Google Ads Remarketing — RLSA (Remarketing Lists for Search Ads) & Display remarketing | Live | Google Ads |
| 15 | Meta Custom Audience Remarketing — pixel-based, engagement-based & customer list remarketing | Live | Meta Ads Manager |
| 16 | Dynamic Remarketing — personalised product ads based on what users viewed | Live | Meta AdsGoogle Ads |
| 17 | Lookalike & Similar Audiences — scaling remarketing learnings to find new high-intent customers | Live | Meta Ads Manager |
| 18 | CRO Basics — using tracking data to identify and fix drop-off points | Video | HotjarGA4 |
| 19 | Tracking Audit & QA Process — verifying every tag fires correctly before going live | Live | GTM PreviewMeta Pixel Helper |
| 20 | Reporting on Conversion Data — dashboards that show true campaign ROI across platforms | Live | Looker StudioGA4 |
Flipkart Big Billion Days Analytics — how Flipkart used 2024 data to plan 2025 BBD campaign: segmentation by device, traffic sources, time-on-page. Teaches data-driven decision making. Also: Swiggy's Real-Time Dashboard — their ops team monitors 50+ metrics live during IPL. Show students what a real business analytics setup looks like at scale.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Digital Media Metrics — the math every marketer must know (CTR, CPC, CPM, ROAS, CPA, LTV, CAC) | Video | Google SheetsChatGPT |
| 2 | ROI, Conversion Rate & Campaign Performance Calculations — Workshop | Live | Google SheetsChatGPT |
| 3 | GA4 Setup — connecting website, property configuration & Search Console integration | Live | GA4GTM |
| 4 | GA4 Dashboard Navigation — understanding key reports, metrics & dimensions | Live | GA4 |
| 5 | Event Tracking & UTM Parameter Setup — tracking every click, scroll & form fill | Live | GA4GTMUTM Builder |
| 6 | User Journey Tracking — how users move from discovery to conversion | Live | GA4Hotjar |
| 7 | Traffic Source Analysis & Campaign Attribution Models | Live | GA4ChatGPT |
| 8 | Conversion Tracking Setup — goals, funnels & micro vs macro conversions | Live | GA4Google Ads |
| 9 | Custom Reports & Explorations in GA4 — going beyond default dashboards | Live | GA4 |
| 10 | Monetisation Data Analysis — measuring actual business impact of marketing | Live | GA4Google Sheets |
| 11 | Google Search Console — impressions, clicks, indexing & SEO health monitoring | Live | Google Search Console |
| 12 | Heatmaps & Session Recordings — understanding user behaviour on-site | Live | HotjarMicrosoft Clarity |
| 13 | Landing Page Optimisation using Analytics — design, copy testing & performance metrics | Live | HotjarGA4ChatGPT |
| 14 | Data Visualisation — building dashboards that tell a clear story to clients | Live | Looker Studio |
| 15 | Automated Reporting — weekly & monthly performance reports without manual effort | Live | Looker StudioChatGPT |
| 16 | Data-Driven Decision Making Framework — turning numbers into action plans | Live | ChatGPTGoogle Sheets |
Nykaa's Checkout Optimisation — reduced checkout steps from 7 to 3 and saw 40%+ cart abandonment drop. Best for Checkout Psychology lesson. Also: MakeMyTrip's Scarcity Tactics — "Only 2 seats left at this price" — classic urgency applied to the Indian travel buyer. Urban Company's landing page — how a service brand converted leads using trust signals + instant booking CTA in Tier-2 cities.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | CRO Fundamentals — what CRO is, why it's the highest-ROI activity & how it compounds | Video | ChatGPT |
| 2 | The CRO Mindset — thinking in experiments, not opinions — data replaces guesswork | Video | ChatGPT |
| 3 | Setting Goals, Benchmarks & KPIs — defining what a 'conversion' means for different businesses | Live | GA4Google Sheets |
| 4 | Conversion Metrics — conversion rate, bounce rate, exit rate, scroll depth & micro-conversions | Video | GA4Hotjar |
| 5 | AIDA Framework for CRO — mapping Attention, Interest, Desire & Action to page elements | Video | ChatGPT |
| 6 | CRO Frameworks — PIE (Potential, Importance, Ease), ICE scoring & prioritisation | Live | Google SheetsChatGPT |
| 7 | User Journey Mapping & Funnel Analysis — identifying every drop-off point | Live | GA4Hotjar |
| 8 | Heatmaps & Session Recordings — reading user behaviour to spot friction & confusion | Live | HotjarMicrosoft Clarity |
| 9 | Landing Page Anatomy — above the fold, headline, subheadline, social proof, CTA & form design | Live | ElementorChatGPT |
| 10 | Conversion Psychology — scarcity, urgency, social proof, authority, reciprocity & loss aversion | Live | ChatGPT |
| 11 | Copywriting for Conversion — benefit-led headlines, objection handling & microcopy | Live | ChatGPTClaude AI |
| 12 | CTA Optimisation — button copy, colour, placement & context that maximise clicks | Live | ElementorHotjar |
| 13 | Form Optimisation — reducing fields, progressive profiling & friction-free lead capture | Live | ElementorHotjar |
| 14 | Page Speed & Mobile UX — how load time and mobile experience directly kill conversions | Live | PageSpeed InsightsGTmetrix |
| 15 | A/B Testing Fundamentals — hypothesis creation, test setup, sample size & statistical significance | Video | VWOChatGPT |
| 16 | CRO Budgeting Strategy — how to prioritise CRO investment vs paid traffic at different stages | Video | ChatGPT |
| 17 | CRO for Different Business Types — e-commerce PDPs, lead gen pages, SaaS sign-ups, local services | Live | HotjarChatGPT |
| 18 | AI-Powered CRO — using AI to generate test hypotheses, analyse session data & write optimised copy | Live | ChatGPTClaude AIHotjar |
| 19 | CRO Simulation — end-to-end simulation from audit to hypothesis to result analysis | Live | HotjarGA4ChatGPT |
| 20 | Post-Test Analysis — reading results correctly, avoiding false positives & deciding when to roll out | Video | ChatGPT |
| 21 | Product Detail Page (PDP) Anatomy — title, images, description, reviews, urgency & CTA | Live | Amazon / ShopifyChatGPT |
| 22 | Checkout Psychology — reducing cart abandonment through trust, simplicity & payment diversity | Live | ShopifyHotjar |
| 23 | Social Proof Architecture — reviews, ratings, UGC, influencer tags & trust badges | Live | ElementorChatGPT |
| 24 | Cross-Sell & Upsell Design — frequently bought together, related products & post-purchase offers | Live | ShopifyWooCommerce |
Rajkot Agency Client Report Format — Simulate presenting a monthly performance report to a Rajkot jewelry business owner. Use real Indian SME expectations (whatsapp summary vs detailed report). Also: How Indian startup founders read dashboards — what a Shark Tank-level investor wants to see: CAC, LTV, ROAS, MoM growth. Teach in business language, not jargon.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Why Reporting Matters — data storytelling builds client trust, justifies budgets & drives decisions | Video | ChatGPT |
| 2 | Google Sheets 101 — interface, navigation, data entry, formatting & spreadsheet best practices | Live | Google Sheets |
| 3 | Essential Formulas & Functions — SUM, IF, VLOOKUP, QUERY, SPARKLINE for marketing data | Live | Google SheetsChatGPT |
| 4 | Conditional Formatting — colour-coding data to make performance patterns instantly visible | Live | Google Sheets |
| 5 | Data Validation & Dropdowns — building clean, error-proof input systems for campaign tracking | Live | Google Sheets |
| 6 | Marketing KPI Framework — defining the right metrics for each channel (CTR, ROAS, CPL, CPA, CAC, LTV) | Live | Google SheetsChatGPT |
| 7 | Campaign Tracking Sheet — master sheet pulling Meta, Google, SEO & email performance together | Live | Google SheetsChatGPT |
| 8 | Budget vs Actual Tracking — monitoring spend pacing, channel allocation & ROI in real time | Live | Google Sheets |
| 9 | CEO Dashboard Design — one-page summary showing overall business health at a glance | Live | Looker StudioGoogle Sheets |
| 10 | Client Reporting Templates — weekly & monthly structures that communicate results, not just numbers | Live | Looker StudioCanvaChatGPT |
Indian Salary Benchmarks 2025 — Fresher DM: ₹2.5–4 LPA → 2 yrs exp: ₹5–8 LPA → Senior: ₹12–20 LPA → Freelance: ₹30K–1.5L/month. Show real Naukri.com & LinkedIn salary data. Also: Tier-2 City Success Story — a digital marketer from Rajkot/Surat who now works remotely for Mumbai/Bangalore agency or international client. Make it aspirational AND real for your students.
| # | Topic | Type | Tools Used |
|---|---|---|---|
| 1 | Professional Identity — defining your positioning as a DM (generalist vs specialist vs T-shaped) | Live | ChatGPTLinkedIn |
| 2 | Personal Branding for Job Seekers & Freelancers — LinkedIn optimisation & online presence audit | Live | LinkedInChatGPT |
| 3 | Communication Fundamentals — clarity, confidence, tone & saying more with fewer words | Live | ChatGPT |
| 4 | Storytelling for Career Growth — how to narrate your journey, projects & results | Live | ChatGPT |
| 5 | Proactiveness & Ownership Mindset — what employers & clients actually look for beyond skills | Video | ChatGPT |
| 6 | CV Building Fundamentals — structure, sections, formatting & what recruiters scan for in 6 seconds | Video | CanvaChatGPT |
| 7 | AI-Powered CV Writing — using AI to optimise wording, sharpen bullet points & match job descriptions | Live | ChatGPTCanva |
| 8 | ATS Optimisation — making your CV readable by Applicant Tracking Systems with right keywords | Video | ChatGPTJobscan |
| 9 | Tailoring CVs for Different Roles — performance marketer vs social media manager vs SEO specialist | Live | ChatGPTCanva |
| 10 | Portfolio Building — what to include, how to present work, structure for a DM portfolio | Live | NotionCanva |
| 11 | Portfolio Platforms — portfolio website, Notion portfolio, LinkedIn project section & PDF deck | Live | FramerCarrdNotion |
| 12 | Your WHY & Personal Narrative — crafting your unique story for interviews & client conversations | Live | ChatGPT |
| 13 | Frameworks for Interview Questions — STAR method for situational & behavioural rounds | Live | ChatGPT |
| 14 | Common Digital Marketing Interview Questions — answered with strategy, not memory | Live | ChatGPT |
| 15 | Salary Negotiation Basics — knowing your market value, anchoring & negotiating with confidence | Live | Naukri.comLinkedIn |
| 16 | First Job Strategy — where to look, how to apply smart, how to stand out in a crowded market | Live | LinkedInNaukri.comInternshala |
| 17 | Pitch Presentations — how to present a strategy, campaign idea or business case to employer/client | Live | CanvaGamma AIChatGPT |